What this article is for:
When creating content in Kontentino, you’ll choose a post type that determines how your content appears on social media. Different platforms support different post types, and each type has its own requirements and best uses.
This guide walks you through every post type available, organized by platform, so you always know which format to choose.
💡 Good to know: The post type selector automatically adapts based on the social network you’re posting to - you’ll only see options that are supported for that platform.
Table of Contents
Understanding Post Types
Post Types by Platform
Post Type Quick Reference
Media Requirements Summary
Special Features by Post Type
Troubleshooting
FAQs
Understanding Post Types
A post type defines the format and structure of your social media content.
When creating a post in Kontentino, you’ll select a post type based on:
The content you have (text, images, videos, links)
The platform you’re posting to
Your goal (engagement, traffic, brand awareness)
Main Post Type Categories
Post Type | What It Is | Best For |
📝 Status/Text | Text-only post without media | Quick updates, thoughts, questions |
🖼️ Photo | Single image with caption | Visual content, product shots |
📚 Gallery | Multiple images in one post | Collections, event photos |
🎬 Video | Video content with caption | Tutorials, demos |
🎥 Reel | Short-form vertical video | Trends, viral content |
📱 Story | 24-hour ephemeral content | Real-time updates |
🎠 Carousel | Swipeable multi-item posts | Educational, step-by-step content |
🔗 Link | Post with link preview | Driving traffic |
🎁 Offer | Promotional post (Google Business) | Discounts, deals |
📅 Event | Event announcement (Google Business) | Webinars, events |
Post Types by Platform
Each platform supports different post types.
Available Post Types:
Status
Photo
Gallery
Video Post (up to 240 minutes)
Reel Post
Story Post
Link Post
Link Carousel
Facebook-Specific Features:
First comment support (up to 8,000 characters)
Audience targeting (location, age)
Link preview customization
Carousel posts (up to 20 items)
Direct mentions
Link shortener with UTM builder
💡 Pro tip: Facebook automatically switches between Photo and Gallery based on how many images you upload.
Available Post Types:
Photo
Carousel (up to 10 items with auto-publishing, up to 20 items with manual publishing via mobile app)
Reel (up to 15 minutes)
Story
Instagram-Specific Features:
First comment support
Location tagging
Collaborator tagging (up to 3 accounts)
Grid preview
@mentions
⚠️ Important: Instagram does not support text-only or link posts. Every post requires media.
💡 Pro tip: Use Grid Preview to plan your feed visually.
🧵 Threads
Available Post Types:
Text Post (up to 500 characters)
Photo Post
Video Post
Gallery Post
💡 Good to know: Threads is connected via your Meta Business account.
Available Post Types:
Status Post (up to 3,000 characters)
Photo Post
Gallery Post (up to 9 items)
Video Post (up to 30 minutes)
Document (PDF) Carousel
Link Post
LinkedIn-Specific Features:
First comment (up to 1,300 characters)
@mentions for people and companies (more on LinkedIn mentions in this guide)
🐦 Twitter / X
Available Post Types:
Status Post (280 characters)
Photo Post
Gallery Post (up to 4 images)
Video Post
Link Post
Features:
First comment support
Real-time character counter
⚠️ You cannot mix images and videos in one post.
🎵 TikTok
Available Post Types:
Video Post (3 seconds – 10 minutes)
Photo/Gallery (slideshow format)
Requirements:
Min resolution: 360x360 px
Max file size: 1 GB
Caption limit: 2,200 characters
Max mentions: 30
⚠️ No text-only or link posts.
🎬 YouTube
Available Post Type:
Video Post (YouTube Shorts)
Requirements:
Duration: 3–60 seconds
Aspect ratio: 9:16
Max size: 2 GB
Resolution: up to 4K
💡 Long-form videos should be uploaded via YouTube Studio.
Available Post Types:
Photo Pin
Video Pin (up to 15 minutes)
Requirements:
Image min: 100x100 px
Max size: 10 MB (images), 2 GB (video)
⚠️ Requires a Business Account.
📍 Google Business Profile
Available Post Types:
Update Post
Offer Post
Event Post
Features:
Offers include promo codes and CTAs
Events require date/time
💡 Pro tip: Offer posts stand out in search results.
Post Type Quick Reference
Post Type | FB | IG | LI | X | TikTok | Threads | YT | GMB | |
Text | ✅ | ❌ | ✅ | ✅ | ❌ | ❌ | ✅ | ❌ | ✅ |
Photo | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
Gallery | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ | ❌ |
Video | ✅ | ✅* | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ |
Reel | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Story | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Carousel | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ | ❌ | ❌ |
Link | ✅ | ❌ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Offer | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ |
Event | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ |
* Instagram videos are uploaded as Reels
Media Requirements Summary
Image Requirements
Platform | Formats | Max Size | Aspect Ratio | Min Dimensions |
.jpg, .png, .gif | 4 MB | 4:5–16:9 | 270x180 | |
.jpg, .png | 8 MB | 4:5–16:9 | 320px width | |
.jpg, .png, .gif | 50 MB | Various | - | |
Twitter/X | .jpg, .png, .gif | 5 MB | 4:5–16:9 | - |
.jpg, .png, .gif | 10 MB | Various | 100x100 | |
TikTok | .jpg, .png | 20 MB | Various | 360x360 |
Video Requirements
Platform | Max Duration | Max Size | Aspect |
Facebook Video | 240 min | 4 GB | 16:9 / 9:16 |
Facebook Reel | 90 sec | 4 GB | 9:16 |
Instagram Reel | 15 min | 300 MB | 9:16 |
Instagram Story | 60 sec | 100 MB | 9:16 |
30 min | 200 MB | 16:9 | |
Twitter/X | 140 sec | 4 GB | 16:9 |
TikTok | 10 min | 1 GB | 9:16 |
YouTube Shorts | 60 sec | 2 GB | 9:16 |
15 min | 2 GB | Various |
💡 Kontentino automatically validates media and shows errors if something doesn’t meet requirements.
Special Features by Post Type
First Comment Support
Platform | Supported | Max Length |
✅ | 8,000 | |
✅ | 2,200 | |
✅ | 1,300 | |
Twitter/X | ✅ | 280 |
TikTok | ❌ | - |
💡 Use first comments for hashtags on Instagram.
Carousel / Gallery Limits
Platform | Max Items |
10 | |
10 (or 20 via manual scheduling) | |
Twitter/X | 4 |
9 | |
Threads | 10 |
Troubleshooting
Post type not available
Check platform compatibility
Refer to the quick reference table
Choose a supported type
“Unsupported post type” error
Ensure platform supports the type
Instagram: no text-only or link posts
Media doesn’t match post type
Check size, format, duration
Adjust media accordingly
Gallery auto-selected
Happens when uploading multiple images
Remove extra images for single photo post
This is expected behavior
Best Practices & Pro Tips
✅ Do
Match post type to your goal
Use Reels/Stories for reach
Use first comments for hashtags
Preview posts before scheduling
❌ Avoid
Wrong media formats
Unsupported post types
Ignoring aspect ratios
Exceeding limits
💡 Pro Tips
Reels = highest reach
Carousels = higher engagement
Link posts = best for traffic
Use Google Business posts for local visibility
FAQs
Q: Why can’t I post text-only on Instagram?
A: Instagram requires media. Use images or Stories for text content.
Q: Gallery vs Carousel?
A: Mostly interchangeable. Carousel = swipeable format.
Q: Can I change post type mid-creation?
A: Yes, but content must match new type requirements.
Q: Best post type for engagement?
A:
Instagram: Reels, Carousels
Facebook: Video, Reels
LinkedIn: Image + text, video
Twitter: Image posts
Q: Can I customize post types per platform?
A: Yes. Each platform can have its own format.
Wrapping Up
You now understand all post types in Kontentino and when to use them.
Key takeaways:
Each platform supports different formats
Kontentino shows only valid options
Media requirements vary
First comments are powerful for extra context
Need help? Reach out via live chat in the bottom-right corner of your Kontentino dashboard. We’re happy to help 💬