Are you receiving error messages or emails stating that your media doesn't meet the official specifications? Our detailed article provides comprehensive information on the exact specifications required for each post format and social media platform.
Don't let technical hurdles hinder your content's success. Discover the exact specifications you need to meet in order to schedule and publish your posts seamlessly. From image dimensions to video codecs, this article has got you covered.
1. Facebook
➡️ Post type: Photo
File Type: JPG or PNG
Ratio: 1.91:1 (16:9) to 1:1
Resolution: At least 1080 x 1080 pixels
See the latest image size guidelines here.
Maximum File Size: 4 MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%
➡️ Post type: Video
File Type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Duration: 1 second to 241 minutes
Maximum File Size: 4 GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels
➡️ Post type: Gallery
Videos are not allowed in the Gallery post type
Maximum number of images: 10
Other specifications are the same as for Photo posts
➡️ Post type: Link
The same specifications as for the Photo post type
➡️ Post type: Carousel
The same specifications as for Photo and Video post type
Maximum number of media: 10
2. Instagram
Post Text specifications:
Maximum characters: 2200
Maximum number of hashtags: 30
Maximum number of mentions: 20
➡️ Post type: Photo
Format: JPEG
File size: 8 MB maximum
Aspect ratio: Must be within a 4:5 to 1.91:1 range
See the latest image size guidelines here.
Minimum width: 320 (will be scaled up to the minimum if necessary)
Maximum width: 1440 (will be scaled down to the maximum if necessary)
Height: Varies, depending on width and aspect ratio
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.
➡️ Post type: Reel
Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Frame rate: 23-60 FPS
Maximum columns (horizontal pixels): 1920
The required aspect ratio is between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or blank space
See the latest image size guidelines here.
Video bitrate: VBR, 25 Mbps maximum
Audio bitrate: 128kbps
Duration: 15 mins maximum, 3 seconds minimum
File size: 1 GB maximum
➡️ Post type: Story
Story image:
Format: JPEG
File size: 8 MB maximum
Aspect ratio: We recommended 9:16 to avoid cropping or blank space
See the latest image size guidelines here.
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB
Story video:
Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Frame rate: 23-60 FPS
Maximum columns (horizontal pixels): 1920
The required aspect ratio is between 0.1:1 and 10:1, but we recommend 9:16 to avoid cropping or blank space
See the latest image size guidelines here.
Video bitrate: VBR, 25 Mbps maximum
Audio bitrate: 128kbps
Duration: 60 seconds maximum, 3 seconds minimum
File size: 100 MB maximum
➡️ Post type: Slideshow
The same specifications as for Photo and Video post type
Maximum number of media: 10
3. LinkedIn
➡️ Post type: Photo
Formats: JPG, GIF, and PNG
Images with less than 36152320 pixels - LinkedIn doesn't have exact dimensions restrictions. The only requirement is that the two dimensions [such as 1080 x 1080 pixels] cannot exceed 36152320 pixels
See the latest image size guidelines here.
GIF format supports up to 250 frames
➡️ Post type: Video
File format: MP4
Length: max 30 minutes, min 3 sec
File size: Between 75kb and 200MB
➡️ Post type: Gallery
Maximum number of images: 9
Other specifications are the same as for Image posts
➡️ Post type: Link
The same specifications as for Photo post type
➡️ Post type: Carousel
LinkedIn's API is not currently allowing carousel posts to be scheduled. As soon as this changes, this option will come back to Kontentino.
4. X (Twitter)
Post text specifications:
Maximum number of characters: 280 characters
➡️ Post type: Photo
Format: JPG, PNG, GIF, WEBP
Image size: 5 MB
Animated GIF size: 15 MB
A GIF may fail during the Tweet creation even if it is within the file size limit. Adhere to the following constraints to improve success rates.
Resolution should be: 1280x1080 (width x height)
See the latest image size guidelines here.
Number of frames: 350
Number of pixels (width * height * num_frames): 300 million
File size: 15 MB
➡️ Post type: Video
Video Codec: H264 High Profile
Frame Rates: 30 FPS, 60 FPS
Video Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square)
See the latest image size guidelines here.
Minimum Video Bitrate: 5,000 kbps
Minimum Audio Bitrate: 128 kbps
Audio Codec: AAC LC
Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
➡️ Post type: Gallery
The same specifications as for Photo and Video post type
Maximum number of media: 4
➡️ Post type: Link
The same specifications as for the Photo post type
5. Pinterest
Post text specifications:
Maximum number of characters for description: 500
Maximum number of characters for Pin title: 100
➡️ Post type: Photo
File: PNG or JPEG
Max file size: 10 MB
Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds
See the latest image size guidelines here.
➡️ Post type: Video
File: MP4, MOV or M4V
Encoding: H.264 or H.265
Maximum file size: up to 2 GB
Video length: Minimum 4 seconds, maximum 15 minutes
See the latest image size guidelines here.
6. Google Business
➡️ Image specifications
Video format is not supported
Image file type: JPEG or PNG
Max file size: 10 MB
Resolution: The recommended resolution is 720 pixels tall and 720 pixels wide
➡️ Text specifications
Maximum number of characters for description: 1500
Maximum number of characters for voucher code: 10
Maximum number of characters for terms and conditions: 500
7. Threads
➡️ Media specifications
Supported formats: Image (PNG, JPEG), Video (MP4, MOV), GIF, Link and Text posts
Up to 10 photos per post / up to 10 videos per post - combination possible
Video length: Maximum 5 minutes
➡️ Text specifications
Maximum number of characters for description: 500
If you have any questions or problems, don't hesitate to contact our Customer Support. 💬
8. TikTok
➡️ Post type: Photo
Supported media formats:
WebP
JPEG
Picture size restrictions
Maximum 1080p
Size restrictions
Maximum of 20MB for each image
➡️ Post type: Video
Supported media formats:
MP4 (recommended)
WebM
MOV
Supported codecs
H.264 (recommended)
H.265
VP8
VP9
Framerate restrictions
Minimum of 23 FPS
Maximum of 60 FPS
Picture size restrictions
Minimum of 360 pixels for both height and width
Maximum of 4096 pixels for both height and width
Duration restrictions
All TikTok creators can post 3-minute videos, while some have access to post 5-minute or 10-minute videos. The longest video a developer can send via the initialize Upload Video endpoint is 10 minutes. TikTok users may trim developer-sent videos inside the TikTok app to fit their accounts' actual maximum publish durations.
Size restrictions
Maximum of 4GB