Keeping tabs on content performance is surely an important part of a successful social media strategy. With Kontentino’s Analytics, it’s easier than ever — no more wasted hours fishing for relevant data!🎣
And now it also comes with the ultimate LinkedIn analytics! Why ultimate? It features both post & page performance, easily shareable assets & graphs, and metrics you won’t find elsewhere!
Track your performance across metrics and time periods
Analytics shows you all the relevant data upfront with great-looking, shareable assets and graphs that others can easily understand (even your “non-data” colleagues and clients).
You can track, optimize, and report on your performance across different social media platforms, metrics, and time periods, without having to spend hours digging through complicated data.
We’re constantly working on making Analytics better for our users, with new features and updates coming soon!
Let’s look at the main benefits and features of Analytics. 👈 Here’s what you’ll find in this article:
1. Posts performance
See right away which posts are trending
In the Posts performance section of Analytics, you can immediately see what’s happening with your content on social media. At the moment, we support Facebook, Instagram, and LinkedIn, and we’re working on adding more platforms soon!
At the top of the Posts performance page, you’ll find the different metrics with which we measure your content performance, such as reach, impressions, clicks, engagement, views, and others.
Kontentino’s Analytics also features custom metrics and metrics that aren’t available on Facebook, such as engagement rate and percentage of the reached audience. These metrics are unique to our dashboard and are available to all the Analytics users.
3 top-performing posts
For each of these metrics, you’ll see the 3 top-performing posts straight away without having to dig deep into the data.
To unroll all the available metrics, click the downward arrow. When you select a specific metric, it’ll open up a list of all your posts ordered by performance, with which you can work further.
A quick overview & customizable detailed analysis fits everyone's needs
Posts performance gives you a quick overview of your posts’ performance for a selected time period, or you can opt for detailed performance analysis — all customizable depending on your current needs. 😉
Click on Show more to open an expanded, detailed post performance view. Here you’ll find a detailed breakdown of your post, together with its preview, publishing details, and its performance against the benchmark.
The most comprehensive LinkedIn post performance feature on the market
Post performance for LinkedIn offers the most comprehensive content analysis on the market. Currently, no other tool, including LinkedIn itself, can offer a detailed and accurate insight into your social media content.
Both Posts & Page performance are available for LinkedIn, so you can quickly recognize your best-performing content on the platform.
2. Page performance with easy-to-read graphs
Choose from different views to fit your needs — Page performance offers both simplified & expanded views with all your metrics, charts, and in-depth data.
You’ll also find here live and easy-to-understand graphs and other assets that you can share with others and add to your presentations.
The page also allows you to compare your data with any previous month (up to a year) and see the % change in performance between different time periods. You can also make use of easy-to-read graphs and summary tables with a comparison of the most relevant data.
👉 For now, Page performance is released in a beta version as we’re adding some cool finishing touches to its functionality and features.
Soon we’ll be launching a new version of Page performance for Facebook and Instagram (for now, they keep their classic design). So, stay tuned! 🎵
3. Great-looking shareable assets
Both Posts & Page performance come with graphs and assets that are ready to be shared and easy to understand, even for people who don’t usually work with data.
You can also customize the assets — add data that are relevant to you and your team, include only what you need, and compare different metrics for different time periods.
Only get the data you need when you need them
With Analytics, you see and analyze only the data you actually need. It was designed to be simple and efficient and to offer unique metrics other tools currently don’t have. Plus, we’re continuously working on making Analytics (even) better for all our users.
Let us know if you have any questions or feedback. 💬 Or book a demo call with our team.