Kontentino offers two ways to connect Instagram. You'll choose one when you add a profile:
Facebook Page Admin - Login: connects through your personal Facebook login and your role on the linked Facebook Page. It's quick to set up and works well for one or a few profiles. The connection can drop when the access token expires (every 60–90 days) or when you change your Facebook password.
Meta Business Manager - Login (Safe Connect): connects through a Meta business portfolio where you have Full control, so it doesn't depend on one person's login and doesn't expire. It's the more stable option, especially for agencies and many profiles.
This guide covers both. We recommend Meta Business Manager - Login whenever the page is in a Meta business portfolio where you have Full control. Use Facebook Page Admin - Login if it isn't.
Option A: Facebook Page Admin - Login
To connect your Instagram profiles to Kontentino without issues, these three conditions must be met:
🔁 Step 1: Check the Facebook Page ↔ Instagram connection
Instagram Business accounts must be linked to a Facebook Page, or they will not appear in Kontentino.
Checking the connection in the New Pages Experience view (most pages today):
Switch to the Page’s profile
Go to Settings & Privacy → Settings → Linked accounts → Instagram
If you see “Review Connection”
The Admin (creator of the Instagram account) must open Instagram on a mobile device to confirm:
Instagram app → Edit profile → Public business information → Page → Connect or Create → Connect a Facebook page
If the connection exists, but issues persist
Disconnect the Instagram account from the Page → reconnect it again. You might be asked to review the connection after that. (This often forces Meta to refresh internal permissions.)
Checking the connection in the Classic page view:
If your Facebook page is still in the "Classic" mode, go to your Facebook page → Page settings → Instagram:
✅ Step 2: Confirm you have the right role on the Facebook Page
Connecting Instagram to Kontentino requires a valid Facebook Page connection, and you need permission to manage that Page.
To check your role:
Switch to the page’s profile
Go to Settings & Privacy → Page settings → Page access (make sure you're listed under People with Facebook access)
Or open Meta Business Suite:
Log in to Meta Business Suite (business.facebook.com) using your personal Facebook account and select the correct business portfolio in the top left corner.
On the left sidebar, go to Settings → People. This shows all team members who have some level of access.
To see which Pages you can access, click on your name → check Business assets → then Pages.
Check that you have Full control (Admin access). If not, ask the page owner to edit your access to Full control.
📊 Step 3: Make sure your Instagram account is a Business account
Kontentino can only auto-publish to Instagram Business profiles. Personal and Creator accounts cannot auto-publish.
To check or switch:
Open your Instagram app and log in to the Instagram profile you wish to connect.
Tap the three lines in the top right (Settings and activity).
Scroll to the For professionals section → Account type and tools.
If you see the option to Switch to professional account, your account is currently Personal. Tap it to switch to a Business account.
Tap Next, choose the category that best fits your profile, and finish the setup by selecting Switch to professional account.
✅ If, under For professionals, you see items like Insights, Ads payment, etc., then your profile is already set as a Business account.
🔗 Step 4: Connect the Instagram profile to Kontentino
Once the 3 conditions above are met, you can connect your Instagram profile in Kontentino. You can add a new profile from:
Calendar → click on the Create button in the left side panel and choose Add profile
ORThe + Add profile button in the top right corner
Then:
Hover over Instagram in the pop-up window and click Continue
Click on Continue to Facebook
Log in to your personal Facebook account or click Continue as [Your Name]
In the Kontentino is requiring access window, click Edit access and make sure you have selected and granted all permissions to all profiles (both Facebook and Instagram)
Select the business pages you want to connect and finish by clicking Add profile
This allows Kontentino to publish posts automatically on your behalf.
Option B: Meta Business Manager - Login (Safe Connect)
✅ Step 1: Check that your page is in a portfolio where you have Full control
Meta Business Manager - Login connects an Instagram account through the Facebook Page it's linked to and a Meta business portfolio where you are an admin (Meta calls this Full control). The page can be owned by that portfolio, or shared into it by another portfolio, for example your client's. That means:
The Instagram account is linked to a Facebook Page, and that Page sits inside a Meta business portfolio. See Option A, Steps 1 and 3 for how to check the link and the account type.
You have Full control of that portfolio, or of a portfolio the page is shared with.
Not sure if this applies to you, or need to get access first? Follow Setting Up Meta Business Portfolio Access for Safe Connect.
🔗 Step 2: Add the profile in Kontentino
Add a new profile from Calendar → click on the Create button in the left side panel and choose Add profile, or use the + Add profile button in the top right corner.
Hover over Instagram and click Continue.
Click on Continue with Business Manager.
Log in to Facebook or click Continue as [Your Name] and confirm the permissions Kontentino asks for.
If you wish to only add some of your portfolios, in the next step, click on Edit settings > Opt in to current Pages only and choose which you want to connect.
In Choose the pages to add, your business portfolios are on the left and their pages on the right. On a small screen, you see the portfolios first and the pages under them.
Every page you can add is already ticked. Untick any you don’t want in Kontentino. You can pick pages from several portfolios in one go, and the counter at the bottom shows how many are selected. If your plan limits the number of profiles, a line next to it shows how many more you can add.
Click Add [number] pages. Connecting pages from several portfolios can take a little while, so keep the window open.
When you see Profiles added successfully!, click Add more profiles to connect another one, or Back to calendar.
Pages you can't connect yet are shown greyed out with the reason, for example Not an admin or Not in any of your portfolios. What each label means and how to fix it is explained in How to Connect Your Meta Profiles in Kontentino Using Safe Connect.
You’re all set - your Instagram profiles are connected and ready to publish some great content! 🎉
In case you run into any issues with profile connection and publishing, drop us a message via the live chat. 💬