Kontentino offers two ways to connect Facebook and Instagram. You'll choose one when you add a profile:
Facebook Page Admin - Login: connects through your personal Facebook login and your role on the page. It's quick to set up and works well for one or a few pages. The connection can drop when the access token expires (every 60–90 days) or when you change your Facebook password.
Meta Business Manager - Login (Safe Connect): connects through a Meta business portfolio where you have Full control, so it doesn't depend on one person's login and doesn't expire. It's the more stable option, especially for agencies and many pages.
This guide covers both. We recommend Meta Business Manager - Login whenever the page is in a Meta business portfolio where you have Full control. Use Facebook Page Admin - Login if it isn't.
Option A: Facebook Page Admin - Login
✅ Step 1: Make sure you have sufficient permissions to manage the Facebook page
Before connecting your Facebook page in Kontentino, check that you have the right permissions.
You need full (admin) access with content publishing rights.
To verify this:
Switch to the page’s profile → go to Settings → Page setup → Page access (make sure you're listed under People with Facebook access)
or check your access in the Meta Business Suite:
Log in to Meta Business Suite (business.facebook.com) using your personal Facebook account and select the correct business portfolio in the top left corner.
On the left sidebar, go to Settings → People. This shows all team members who have some level of access.
To see which Pages you can access, click on your name → check Business assets → then Pages.
Check that you have Full access (Admin access). If not, ask the page owner to edit your access to Full access.
If you are not an admin of the page you wish to connect, ask an existing admin to follow these steps:
The admin needs to go to the page’s profile → Settings → Page setup → Page access and invite you under People with Facebook Access.
You'll need to accept the invitation in your Facebook notifications.
🔗 Step 2: Add a Facebook profile in Kontentino
Once your role is confirmed, connect your Facebook page to Kontentino.
You can add a new profile from:
Calendar → click on the Create button in the left side panel and choose Add profile
The + Add profile button in the top right corner
Then:
Hover over Facebook in the pop-up window and click Continue.
Click on Continue to Facebook
Log in to your personal Facebook account or click Continue as [Your Name]
In the Kontentino is requiring access window, click Edit access and make sure you have selected and granted all permissions to all profiles (both Facebook and Instagram)
Select the business pages you want to connect and finish by clicking Add profile
This allows Kontentino to publish posts automatically on your behalf.
Option B: Meta Business Manager - Login (Safe Connect)
✅ Step 1: Check that your page is in a portfolio where you have Full control
Meta Business Manager - Login connects a page through a Meta business portfolio where you are an admin (Meta calls this Full control). The page can be owned by that portfolio, or shared into it by another portfolio, for example your client's. That means:
Your Facebook Page (and its linked Instagram account) sits inside a Meta business portfolio.
You have Full control of that portfolio, or of a portfolio the page is shared with.
Instagram is a professional (Business or Creator) account linked to a Facebook Page. A standalone Instagram account won't appear.
Not sure if this applies to you, or need to get access first? Follow Setting Up Meta Business Portfolio Access for Safe Connect.
🔗 Step 2: Add the profile in Kontentino
Add a new profile from Calendar → click on the Create button in the left side panel and choose Add profile, or use the + Add profile button in the top right corner.
Hover over Facebook and click Continue.
Click on Continue with Business Manager.
Log in to Facebook or click Continue as [Your Name] and confirm the permissions Kontentino asks for.
If you wish to only add some of your portfolios, in the next step, click on Edit settings > Opt in to current Pages only and choose which you want to connect.
In Choose the pages to add, your business portfolios are on the left and their pages on the right. On a small screen, you see the portfolios first and the pages under them.
Every page you can add is already ticked. Untick any you don't want in Kontentino. You can pick pages from several portfolios in one go, and the counter at the bottom shows how many are selected. If your plan limits the number of profiles, a line next to it shows how many more you can add.
Click Add [number] pages. Connecting pages from several portfolios can take a little while, so keep the window open.
When you see Profiles added successfully!, click Add more profiles to connect another one, or Back to calendar.
Pages you can't connect yet are shown greyed out with the reason, for example Not an admin or Not in any of your portfolios. What each label means and how to fix it is explained in How to Connect Your Meta Profiles in Kontentino Using Safe Connect.
You’re all set - your Facebook pages are connected and ready to publish some great content! 🎉
In case you run into any issues with profile connection and publishing, drop us a message via the live chat. 💬