Wondering when to publish your next post? Best Time to Post removes the guesswork by analyzing engagement and impression data to show you exactly when your audience is most likely to engage, either using industry benchmarks or your own performance data.
💡 Good to know: Best Time to Post is available:
As a free public tool using industry benchmarks
Inside your Kontentino account, with personalized insights based on your data
What is Best Time to Post?
Best Time to Post analyzes engagement patterns and visualizes them in a weekly heatmap, highlighting the most effective times to publish.
Key benefits
📊 Data-driven decisions — no guessing
🎯 Higher reach & engagement
⏰ Less testing, more certainty
📈 Better algorithm visibility
Two ways to use it
1. Free public tool (industry benchmarks)
No login required
Based on researched industry data
Ideal for new or low-activity accounts
2. Personalized insights (recommended)
Available in your Kontentino dashboard
Based on your actual post performance
Tailored to your audience and pages
How to access Best Time to Post
Option 1: Free public tool
Go to kontentino.com/landing/power-tools-for-social-media-marketers/
Scroll down to Best time to post - Free tools
View the heatmap with industry-wide best times
💡 Use this as a baseline. For accuracy, rely on personalized insights.
Option 2: Personalized insights (Analytics → Page Performance)
Log in to your Kontentino account
Go to Analytics → Page Performance
Select a profile and choose a date range
Scroll to Best Time to Post
Analyze your heatmap
Yellow dots = top 2 best times per day
💡 All Time gives stronger data; Current Period shows recent trends.
Understanding the heatmap
Rows: Days of the week
Columns: Hours (00:00–23:00)
Blue intensity: Activity + impressions
Yellow dots: Best posting times
Color scale
Light blue: Low activity
Dark blue: High activity
Yellow dot: Optimal time
📌 Data reflects your account’s timezone.
Platform-Specific Recommendations
Different platforms have different engagement patterns. Here’s what research and data typically show for each platform:
Day | Best Times |
Weekdays | 9am - 1pm |
Peak Day | Wednesday |
Peak Time | 11am |
Why: Facebook users tend to browse during work breaks and mid-morning. B2B content performs well mid-week.
Day | Best Times |
Best Days | Monday, Tuesday, Friday |
Morning | 11am - 1pm |
Evening | 7pm - 9pm |
Why: Instagram users engage during lunch breaks and evening wind-down time. Visual content performs well in natural lighting hours.
Day | Best Times |
Weekdays | 9am - 12pm |
Peak Days | Tuesday, Wednesday |
Peak Time | 10am - 11am |
Why: Professionals check LinkedIn during work hours, especially early in the workweek when planning ahead.
🐦 Twitter/X
Day | Best Times |
Best Days | Monday, Wednesday |
Time Range | 9am - 3pm |
Peak Day | Wednesday |
Why: Twitter users engage throughout the workday. News and conversations tend to peak mid-week.
🎵 TikTok
Day | Best Times |
Tuesday | 9am |
Thursday | 12pm |
Friday | 5am |
Bonus | Late-night activity (10pm-12am) |
Why: TikTok has a younger audience with varied schedules. Early morning and late-night engagement is common.
Day | Best Times |
Best Days | Weekends |
Weekday Evenings | 7pm - 10pm |
Peak | Saturday 7pm - 10pm |
Why: Pinterest is used for planning projects, recipes, and inspiration - often during leisure time.
🎬 YouTube
Day | Best Times |
Sunday | 9am - 12pm |
Thursday-Friday | 2pm - 4pm |
Evenings | Strong activity |
Why: Video content is consumed during downtime - weekends and after work/school hours.
🧵 Threads
Day | Best Times |
Pattern | Similar to Instagram |
Evening | Stronger than Instagram |
Why: Threads users overlap with Instagram but show different browsing habits.
⚠️ Important: These are general guidelines. Your personalized insights may differ based on your specific audience!
How it works
Kontentino calculates optimal times using:
Impressions (primary metric)
Posting time & day
Time-weighted scoring (recent posts matter more)
Confidence scoring (more posts = better accuracy)
Industry blending (helps with limited data)
Best practices
✅ Do
Check monthly (audience habits change)
Use All Time for strategy, Current Period for trends
Start with yellow dots, then test
Consider content type - promotional posts may perform differently than educational content
Account for time zones if you have a global audience
❌ Avoid
Relying only on generic advice
Changing schedules based on short-term data
Posting exclusively at “best” times
💡 Pro Tips
Start with the yellow dots - These are your most reliable optimal times
Look for patterns, not just peaks - Consistent moderate activity may be better than one-time spikes
Cross-reference with competitors - If your audience is similar, consider industry benchmarks too
Combine with Content Performance - A great post at the wrong time still needs great content!
Troubleshooting
No data / empty heatmap
Ensure 10–20 published posts
Expand to a wider time period (Custom range, All year, etc)
Check the page connection, fix the connection if needed in My profile → Authorization → Reconnect the specific platform
Use the free tool meanwhile
Results look off
Check sample size
Look for recent audience or content changes
Compare All Time vs Current Period
Your audience may have different habits than industry averages
Can’t find the feature
Go to Analytics → Page Performance
Scroll down
Ensure your plan includes the Analytics and Reporting module
→ Still stuck? Contact support via live chat.
FAQs
How often is data updated? Automatically as you publish more posts.
Which platforms support personalized insights? Facebook, Instagram, LinkedIn.
Current Period vs All Time? Short-term trends vs long-term reliability.
Should I only post at best times? No - use them as guidance, not rules.
Why do my times differ from online articles? Your audience ≠ industry averages.
How many posts do I need? At least 10–20 for reliable insights.
Wrap-up
Best Time to Post helps you:
Stop guessing
Post when your audience is active
Improve engagement with real data
Use industry benchmarks to get started—and personalized insights to scale smarter. 📈
Need help? Reach out via live chat in your Kontentino dashboard 💬