What this article is for:
Labels are your secret weapon for staying organized. Whether you’re managing content for multiple campaigns, tracking content themes, or just want to quickly find specific posts, labels let you categorize and filter your content exactly the way you need.
This guide covers everything from creating your first label to filtering posts like a pro.
Table of Contents
What Are Labels?
Labels are color-coded tags you can assign to posts for better organization and quick identification.
Think of them as customizable folders for your content - except a single post can have multiple labels.
Common Use Cases
Use Case | Example Labels |
By campaign | “Summer Sale”, “Product Launch”, “Holiday 2024” |
By content type | “Video”, “Carousel”, “Story”, “Reel” |
By theme | “Educational”, “Promotional”, “Behind the Scenes” |
By status | “Needs Review”, “Client Favorite”, “Evergreen” |
By client | “Client A”, “Client B” (for agencies) |
💡 Tip: Labels are unique to each social media page, so you can customize them for each client or brand you manage.
Creating Labels
There are two ways to create labels:
While composing a post (most common)
Through the label management settings
Creating a Label While Composing a Post
The quickest way to create a label is directly in the post composer:
Open a post in the composer (new or existing)
Find the Labels section in the right sidebar and click to expand it
Type your label name in the input field
Press Enter or select “Create [label name]” from the dropdown
Your new label is created and automatically assigned to the post
💡 Tip: Labels must be between 2 and 500 characters. Keep them short and descriptive for easy scanning.
Label Colors
Each label has a background color that makes it easy to spot at a glance.
When you create a label, a random color is assigned
You can customize colors in:
Settings → Profiles → select a profile → LabelsText color automatically adjusts (white or dark) for best readability
Assigning Labels to Posts
Adding Labels in the Post Composer
Open the post you want to label
Click on the Labels section in the right sidebar to expand it
Select from existing labels by clicking them in the dropdown, or
Use Recent Labels (your 6 most recently used labels appear below the input)
Create new labels by typing and pressing Enter
Quick Selection from Recent Labels
Below the label input, you’ll see your 6 most recently used labels.
Click any of them to instantly add it to your post - no typing required
Multiple Labels Per Post
You can assign as many labels as you need to a single post.
The composer shows:
Up to 2 labels in the preview
A “+X” indicator if more labels are assigned
Full list visible when you expand the Labels section
Filtering Posts by Labels
Labels are especially useful when you need to find specific posts.
How to Filter by Labels
Go to your Posts view (Calendar, List, Grid, or Board)
Click the Filter icon in the top right corner
Navigate to the Labels section in the dropdown
Select one or more labels using the checkboxes
Posts are filtered instantly to show only matching content
What You’ll See
Each label shows its color dot for easy identification
Post count appears next to each label (e.g., “Summer Sale (12 posts)”)
A red indicator dot appears on the filter icon when labels are active
Multiple labels can be selected for broader filtering
Clearing Label Filters
To remove label filters:
Click the Filter icon again
Uncheck the labels you want to remove
Or use “Clear All Filters” to remove all filters at once
💡 Pro tip: Label filters work alongside other filters (status, format, assigned tasks). Combine them for powerful, precise filtering.
Managing Your Labels
Accessing Label Management
You can access label management in two ways:
From the post composer:
Open any post
Click Edit post
Expand the Labels section
Click the settings (gear) icon next to the label input
A new tab opens with the label management page for that profile
From Settings:
Go to Settings (bottom left) → Profiles → select profile → Labels
What You Can Do in Label Management
Action | Description |
View all labels | See every label created for this page |
Edit label names | Update label text |
Change colors | Customize label colors |
Delete labels | Remove labels you no longer need |
⚠️ Heads up: Deleting a label removes it from all posts that had it assigned. This action cannot be undone.
Labels Across Different Views
Labels appear differently depending on the view.
Calendar View
Small colored dots appear next to post info
Up to 3 labels shown as color indicators
Toggle visibility via Additional Actions menu (three dots in top right corner)
List View
1–4 labels visible depending on screen width
Large screens (>1536px): up to 4 labels
Smaller screens: 1 label + “+X” badge
Full labels visible on hover (tooltip)
Grid View
Labels are visible only after opening a specific post
Board View
Labels appear as compact color-coded badges
Useful for quick scanning across status columns
Showing / Hiding Labels
Click More Actions (three dots) in the posts toolbar
Find “Show Labels” in the styling section
Toggle on/off as needed
This setting is saved for your account and persists across sessions.
Troubleshooting
Can’t Create New Labels
What you’ll see: The “Create” option doesn’t appear
Why it happens: Missing permissions
How to fix:
Contact your account administrator
Request manager/admin role
Try again after permissions are updated
→ If you’re an admin/manager and still can’t create labels, contact support via live chat.
Labels Not Showing in Calendar
What you’ll see: Labels missing in calendar view
Why it happens: Visibility is turned off
How to fix:
Click Additional Actions menu (three dots)
Enable “Show Labels”
Labels should appear
Can’t Find a Label in the Dropdown
What you’ll see: Label missing in dropdown
Why it happens: Labels are page-specific
How to fix:
Verify correct social media page
Check if label was deleted
Recreate label if needed
Label Text Not Readable
What you’ll see: Poor contrast
Why it happens: Rare color edge case
How to fix:
Go to label management (Settings → Profiles → select a profile → Labels)
Change label color
System will auto-adjust text color
Best Practices & Pro Tips
✅ Do
Use short, descriptive names
Keep a consistent labeling system
Use colors strategically
Clean up unused labels regularly
Use “Recent Labels” for speed
❌ Avoid
Too many labels (10–20 per profile is ideal)
Very long names
Inconsistent naming (e.g. “promo” vs “Promo”)
💡 Pro Tips
Color-code by category
Use prefixes like “Campaign:”, “Type:”, “Theme:”
Use recent labels for quick assignment
Combine label filters with status filters
FAQs
Q: Are labels shared across all my social media pages?
A: No. Labels are unique to each page (profile).
Q: Can I assign the same label to multiple posts at once?
A: Not currently. Labels are assigned per post.
Q: What happens if I delete a label?
A: It’s removed from all posts. This cannot be undone.
Q: Is there a limit to how many labels I can create?
A: No hard limit, but 10–20 labels per page is recommended.
Q: Can I change a label’s color?
A: Yes, via label management settings. Changes apply to all posts.
Q: Why can’t I see the Labels section?
A: You may lack permissions. Contact your admin.
Q: Do labels affect publishing?
A: No. Labels are internal only and don’t appear on social media posts.
Wrapping Up
Labels are a simple but powerful way to keep your content organized and easy to navigate.
Start with a few essential labels, build a consistent system, and use filtering to quickly find what you need. Once you start using them regularly, managing content becomes significantly faster and more efficient.
Need help? Reach out via the live chat in the bottom-right corner of your Kontentino dashboard. We’re happy to help 💬